By Mary Anne Cipressy
David Trippany
Social Media Marketing does present itself with a few
challenges for those who are managing their own marketing. I see people trying
to take short cuts all the time. They will use automated postings, link
multiple sites together, post only when they have time and the list goes on. There
are no short cuts if you wish to be successful.
Before you start you will have to accept that this is part
of running a business and is as important as other aspects such as bookkeeping,
sales or customer relations. We all make time for such tasks and your social
media marketing tasks are no different.
So let’s take a look at something’s you can do to be
successful with your social media marketing.
1.
Finding
the best outlets – There are many options here and not every business is a
good fit for each outlet. So how do you choose? A good place to start is to ask
yourself where are your customers? Where are your competitors? Do not try to do
too many all at once. As your business grows you can add others into your
marketing mix. Just because you heard blogging is a great way to generate leads
does not mean it is a good fit for you and your business. Start simple and
small and grow into it.
2.
Building
your Audience – once you have chosen your outlet of choice you want to take
time to build a solid foundation. Having likes, followers etc. for the sheer
numbers is never a good idea. Paying a 3rd party for thousands of
likes or followers will only give you numbers. They will never interact or
engage with you and chances are they are not the ease bit interested in your
product or service. So start with friends, business associates, family and most
importantly your current customers.
