By Mary Anne Cipressy & David Trippany What's Up SWFL
So often we see businesses trying to make their Facebook
business pages work for them and after a short time give up on it as they are
not getting the results they want. There are several common mistakes we see
most business owners making that cause this.
1.
1. Posts do
not relate to their business. Ok I know what you are thinking. You read or
were told that you should not post about your business on your business page.
Read that again and hear how silly that sounds. What they were talking about
were overly promotional posts, which we will get to a bit later. We have seen
pages where after being asked to like the page, we have no clue what their
business is about, why we would want to use their business or even recommend
it. What they were doing were posting quotes, good morning type posts, happy
day type posts all the time. Nothing that would tell us what they were about. Solution – If you are going to post
quotes, they need to make sense for your business. Post tips about your business
that share your knowledge. Post pictures of you doing something that relates to
your business. Use humor and search for cartoon or visual jokes that relate to
your business.
